Google Lens Is a Visual Search Engine
At a basic level, Google Lens is a visual search engine. It analyzes the visual data of an image to perform tasks based on the contents of the image. For example, if you take a picture of a landmark and then tap the Google Lens shutter, Google Lens recognizes the landmark and pulls up relevant information from the internet. Depending on the landmark, this information can include a description, reviews, and contact information if it’s a business.
How Does Google Lens Work?
Google Lens is integrated into Google Photos and Google Assistant, so you can access it from those apps. If your phone can use Google Lens, you’ll see an icon in your Google Photos app. Tapping that icon activates Lens. When you use Google Lens, an image uploads from your phone to Google’s servers, and that’s when the magic starts. Using artificial neural networks, Google Lens analyzes the image to determine what it contains. Once Google Lens figures out the content and context of a picture, the app provides you with information or gives you the option to perform a contextually appropriate action. For instance, if you see a book sitting on your friend’s coffee table, snap a picture and tap the Google Lens shutter icon. Google Lens automatically determines the author and title of the book, plus provides you with reviews and other details.
Using Google Lens to Capture Email Addresses and Other Information
Google Lens can also capture text to perform tasks such as sending emails, copying and pasting text, and making calls. To use the text feature:
Shopping With Google Lens
Google Lens makes shopping a lot easier. So if you see a pair of jeans that you really want or if the decor at a friend’s house gives you some good ideas, point Lens at the object of interest.
Select All: Copy the text and paste it elsewhere.Listen: Google Lens reads the text to you.Call: Call a phone number.Text: Send a text message.Website: Go to a website.Add Contact: Add contacts to your contacts list.
If you don’t see the option you’re looking for, tap text in the image (for example, an email address or phone number) to view the related options. When you point Lens at items like clothing or decor, Lens identifies those items, or visually similar items, and provides information like reviews and shopping links.
Google Lens and Google Maps
One of the coolest and most useful implementations of Lens is its integration with Google Maps. This integration creates a futuristic augmented reality experience that can provide real-time Google Street View directions and pull up information about local businesses. This type of augmented reality isn’t designed for use when driving, but it can be helpful when you’re walking around an unfamiliar city.
Google Lens and Google Assistant
Google Assistant is Google’s virtual assistant built into Android phones, Google Home, and other Android devices. It’s also available as an app for iPhones. Assistant is a way to interact with your phone by talking to it, but it also has a text option that allows you to type requests. Google Lens’ integration with Assistant allows you to use Lens directly from Assistant. When you tap a portion of the image, Google Lens analyzes it, and Assistant provides information or performs a contextually relevant task.
What Else Can Lens Do?
Depending on what you point Lens at, it can often go beyond returning search results and basic information. For instance, if you point it at a concert poster, Lens identifies the band and plays a relevant music video.
How to Get Google Lens on Your Android Phone
If you see the Google Lens icon in your Photos, Assistant, or built-in camera app, you have it on your phone. If you don’t see the icon in any of those apps, you can still experience the fun of visual search by installing the Google Lens app on your Android device. The Google Lens app won’t integrate into your Google Assistant or other apps if your phone isn’t compatible. However, you can perform visual searches from the Lens app.
How to Get Google Lens on Your iPhone
There’s no Google Lens app for iOS devices, but you can access Google Lens through the Google app:
