What Is Cyber Monday?
You’ll be forgiven if you assume Cyber Monday is just a bunch of tech companies discounting their electronics. The truth is quite incredible. Cyber Monday is one of the biggest shopping days of the year. In 2021, Cyber Monday sales were 11.3 billion dollars, according to SalesForce, topping sales from 2019 and 2020. Black Friday sales in 2021 were a bit higher at 13.2 billion dollars. The sales extend well beyond electronics into every facet of retail, and the best part is that there is no lining up hours ahead of time to push and shove for one of the very few doorbusters retail outlets use to draw shoppers to their store. You can shop in your pajamas.
When Is Cyber Monday?
Cyber Monday always falls on the Monday after Thanksgiving. But because the deals can start days earlier, you may do a lot of your shopping on Sunday night.
Black Friday vs. Cyber Monday
Don’t expect to get the best deal on electronics just because it includes the word ‘cyber.’ While Cyber Monday is exclusively an online shopping day and will have some good deals on tech, Black Friday is still a great day to buy gadgets. Equally surprising, Cyber Monday is a great day for fashion. And as you might expect, Cyber Monday also includes deals such as free shipping that you wouldn’t ordinarily see at brick-and-mortar stores hosting a Black Friday sale. And of course, you don’t have to wait in long lines.
How to Find Cyber Monday Deals
Checking social media is integral to finding good deals. Here’s what we recommend:
Twitter can be a reliable way to find deals. Use the Search function on Twitter by entering #CyberMonday to learn all the buzz around the best deals. If you’re looking for something specific, say, Cyber Monday TV sales, push the words together, add a hashtag to the front and see what shows up. You’ll need to be attentive; #deals come and go quickly.Check out the Facebook page of your favorite retailers to find some good sales. Some stores offer loyal readers flash deals, such as ‘order online until 2 p.m. Eastern to save 40 percent off or ’the first 100 people to reply to this post will receive a special coupon code to redeem until midnight.‘Find your favorite brands on Instagram to see if they post any deals.Before Cyber Monday, consider subscribing to newsletters from your favorite brands or retailers to catch deals. Many will offer at least a first-time email subscriber discount; others use the medium to communicate specific sales and pricing for newsletter members.
Remember that all these newsletters you sign up for and brands you start to follow could add to the number of emails and targeted ads you might see. You might find it a fair trade, but it’s something to consider. Don’t be afraid to unsubscribe as soon as the deals are gone.
What to Watch Out for on Cyber Monday
As with any sale, always remember to comparison shop. This advice is essential during so-called Flash sales. Just because something has a significant discount from the manufacturer’s suggested retail price (MSRP) doesn’t mean it’s a great deal. The only real purpose of MSRP is for retailers to use it when convincing you they have a great sale going.
Don’t Miss Out On Green Monday
If you miss all the sales on Black Friday and Cyber Monday, don’t despair. The second Monday of December is typically the cutoff date for guaranteed shipping dates during the holidays. Called Green Monday; it’s a great day to take advantage of more cyber sales.
